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Investigative Qualitative Research Team

Partnering with brands, marketers, and other researchers

Your eyes and ears on consumer culture

We connect brands with people

Informer is a boutique marketing research agency founded by Mike Ostenson in 2011.

We specialize in turning findings into insights, and insights into implications.

Armed with 20 years of experience and a full suite of qualitative and quantitative best practices, we customize each project to fit the strategic needs of our partners.

Our services

What We Do

Customizing our approach to deliver on your needs

The core value of qualitative research is the ability to better understand the rationale motivating consumer behavior. This makes it an ideal tool for a wide range of research needs including new product development, concept evaluation, brand positioning, customer experience, and marketing campaign development.

Consumer Interviews

Focus Groups

Insight Development